The Exoskeleton Report news and information website has generated over $35k of equivalent referral traffic. Essentially, the website is filled with outgoing links to companies and events related to exoskeleton technology. In 2024 alone, an estimated 23,721 visitors to ExR clicked on an outgoing link to learn more about wearable technology. This has an estimated monetary value of $1.50 per click based on Google Ads averages. Therefore, these 23,721 outbound clicks carry an equivalent referral traffic value of $35,582, based on an average CPC of $1.50.
This is not by accident but by design. While other websites may have a circular link structure that aims to keep readers on their platform, the Exoskeleton Report has always been full of outgoing links in the hope that our readers are interested enough to learn more about exo technology directly from the source.
Assigning Value on ExR
At the end of the day, ExR is primarily a marketing website. It introduces readers to practical exo technology, hopefully making them more likely to take advantage of it or invest in the field. In 2024, the Exoskeleton Report participated in standards writing, updated the catalog of exoskeleton devices, started a weekly newsletter and a podcast, and has continued to update the events calendar. However, it is hard to assign a dollar value to these efforts! For example, it is impossible to say how many investors or buyers were more likely to engage with this emerging technology because they have read something on the Exoskeleton Report or not.
This is why it is both exciting and unusual to be able to put a direct dollar value on ExR’s outgoing links. It is not a realized revenue for the site or exoskeleton producers, but it illustrates a hypothetical cost of what those same referrals would have cost if they were ads on other websites.
Fueling Innovation Through Community Engagement
The exoskeleton technology landscape thrives on collaboration among researchers, producers, and end-users. An aim for the Exoskeleton Report has always been to connect these various stakeholders. In doing so, the organic referrals from Exoskeleton Report serve as a catalyst for industry engagement, boosting event attendance, product inquiries, and overall brand visibility. Each additional pair of eyes could translate to new collaborations, investments or sales inquiries.
However, this kind of outreach and community-building isn’t possible without your support. By engaging with the Exoskeleton Report—whether sharing articles, following our newsletter and podcast, or becoming a Patreon member—you help ensure that exoskeleton technology continues to receive the attention it deserves. Your support directly contributes to our mission: connecting innovators, educators, and end-users so that the entire industry can flourish.
If you aren’t already, please join us in 2025 by becoming a Patreon member! Your involvement is what keeps ExR thriving and the exoskeleton community growing. With your help, we can continue to spotlight life-changing wearable technologies, foster collaborations, and drive the next wave of breakthroughs in mobility and human augmentation.
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